FRAMER

NBA Fashion Collection

NBA Fashion Collection

NBA Fashion Collection

Checkerboard

Checkerboard

Checkerboard

Overview

Overview

Overview

Creating a collection without player rights combined with licensing which falls in line with current trends.

Approach

Approach

Approach

The NBA Checkerboard Collection brought together a universally-recognized pattern and sports in an everyday fashion perspective. Many skaters I've met enjoyed dressing in jerseys while skating; these jerseys hailed from numerous wonderful American cities. Given this, it only made sense when developing the design to provide other sportspeople with a means to represent their local area.

Bradamic

California